Marketing for beginners: let’s get started!
Congratulations! You own an online shop. Does anyone know about it? Do you have interested visitors? After setting up the shop, many entrepreneurs are faced with the question of how to get potential customers to the site. Marketing is the key word. But don’t let the “M” word intimidate you. We’ll show you simple tips for a successful start.
Present yourself correctly from the start
Imagine you open your brick-and-mortar store in the morning, like you do every day. What do you do? You check to make sure everything is in order – the display is tidy, missing items are quickly restocked, and you quickly wipe down the sidewalk before you leave. You should do exactly the same with your online store; that’s part of marketing, too. The following points are easy to follow and very effective:
Typos – the devil is in the details: Read the text on your website and product descriptions carefully. Obvious typos can quickly put off potential customers.
Inventory is up to date: Nothing is more frustrating than when a customer orders a product and later has to be informed that it is actually no longer available.
Pictures are worth a thousand words: Online, customers can’t touch or try on the product. Imagine you see a piece of clothing online. The first question is, “How does it look on me?” It helps to have multiple pictures and people wearing it in the photo. This is also very easy to do with other products. And don’t forget: the pictures must be high-quality! Nobody wants to see blurry images.
Two for one? 50% off? Marketing doesn’t have to be complicated
You don’t need a marketing certificate to promote items in your own online shop. MyCOMMERCE has the simplest features already integrated. Consider which products and on which days promotions make sense for your business.
Discount coupons: Do you want to reward certain loyal customers? Or target a specific target audience? Discount coupons give you free rein here.
Bulk discounts: Do you have too many of one product in stock? Then get rid of them! Bulk discounts encourage customers to buy more.
Sales: Winter or New Year’s sales? Black Friday or maybe Cyber Monday? On special days, you can delight customers with discounted products.
Hello? Is anyone there?
Have you tidied up your store? Check. Have you added incentives to your products? Check. Are you struggling to keep up with sales? No! You’re not alone. Many businesses struggle to be found and even bring potential customers to their store. We have some tips for you:
Tell EVERYONE: family, friends, ex-boyfriends… simply everyone. Word of mouth is free and can be very effective.
Publish your shop online: Are there any directories, blogs, or forums in your industry? Publish a post or link there. The higher the chance of being found, the better.
SEO: Optimize your shop for Google. Google is your friend!
Mailings: Do you already have a customer base? Be bold and send an email or newsletter. Show that your products are now available online.
Paid advertising: If you know who your customers are, where to find them, and what they want, we recommend paid advertising to significantly increase your store’s reach. MyCOMMERCE offers easy integrations with Google Shopping and Facebook. If you’re still unsure, get to know your customers and their needs online first.
Conclusion
As you can see, there’s a lot behind the “M” word, but there’s no need to be afraid. With just a few simple tricks, you can position and market your products specifically and successfully position your brand in the market.
Information and instructions can be found here in our help center:
You can find more information about creating an online shop here.
