5 tips to save abandoned shopping carts
Abandoned shopping carts are a heartbreaking sight for a business. So close to the goal, yet so far from it. Every item was a potential sale, but for some reason, the process was abandoned early. We’ll show you how to use abandoned shopping carts to your advantage.
About three out of four customers don’t complete the purchase process. Can you afford to lose three-quarters of your customers? Probably not. The following five reasons for abandoned shopping carts will help you better understand your customers and serve them even better.
#1 Missing wish list
Did you know that millennials list “online shopping” and “browsing websites” as hobbies? This trend is also becoming more common among older generations. When a potential customer suddenly abandons their shopping cart, it’s not necessarily a case of abandoned purchase. Rather, users create their shopping carts as a collection of products. How can you change this? MyCOMMERCE offers the option of enabling wish lists. Give your shoppers the opportunity to save their favorite products in a favorites list (wish list).
In your shop, go to Settings -> General -> Shopping Cart -> Favorites
#2 Cheaper competitor offers
If the competition is cheaper, competitors don’t stand a chance. But it’s often worth taking a closer look at low prices. Is the top provider only running a limited-time promotion? Or are other shops selling inferior quality? You might be able to simply “ride out” a limited-time promotion. If another company tries to push you out with cheap imitations, you should make it clear to your customers why your product is better, for example, in the product description.
#3 Missing or inappropriate payment methods
According to a study, 62% of Swiss online shoppers prefer to pay by invoice. For you as a retailer, paying by invoice represents the highest risk of non-payment. Therefore, this option is often not offered. This often leads to frustration and purchase abandonment. Look for suitable payment options that are easy for your customers.
#4 Shipping costs
Everyone has experienced this. You want to buy a product for CHF 30, click through the endless checkout process, and at the end, you suddenly notice shipping costs worth the price of a small car – no thanks! Shipping costs are the most common reason for abandoned purchases. You’ll be most successful selling your products if you offer free shipping. Pass the costs on through the product itself. If this isn’t possible, the only way to prevent shopping cart abandonment is to transparently and openly display the annoying additional costs.
#5 Missing product information
In a store, you can inspect the products in person; online, this direct experience is missing. If you don’t provide comprehensive information such as technical specifications, material information, etc., and, above all, compelling images, you’ll often lose your customers in the shopping cart. Design your store with a customer-friendly approach.
Here’s how it works!
In your MyCOMMERCE account, you can view and access abandoned shopping carts directly. The shopping cart feature is available starting with the Standard subscription. It includes three useful features:
- Automatic Email Delivery
Automatically send customers an email with the items they forgot to add to their shopping cart. Analyses show that over 10% of customers actually purchase the products after receiving these emails. - Personalized Email Delivery
You have the option to personalize each email to a shopping cart. This takes more time, but personalized emails can work wonders. - Customizable Email Template
You can customize the email template according to your needs and preferences.
Conclusion – Abandoned shopping carts
As you can see, the buying process is influenced by a wide variety of factors. Furthermore, shopping cart abandonment isn’t always the result of disinterest or frustration. Go through our five points and get to know your customers better.
Convinced?
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