Optimize your MyCOMMERCE shop for SEO!
You’re probably familiar with this situation: You’re searching online for a service or product and, most likely out of convenience, select the websites that rank higher in the search engine. For you as an online retailer, this simple example demonstrates how important it is for your online shop to rank high in the search results. This is where SEO can help. But what does the term really mean, in simple terms? In this article, we’ll explain the basics of SEO—and show you where you can start in your MyCOMMERCE shop.
What’s SEO?
SEO is an abbreviation for “Search Engine Optimization.” This optimization encompasses a series of measures related to your online store that ensure it ranks as high as possible in the organic, i.e., unpaid, Google search results for a specific search term.
How do I apply SEO to my MyCOMMERCE shop?
With SEO-friendly URLs:
Use clean URLs that consist of readable words or keywords instead of long ID numbers or cryptic characters. We also recommend keeping them as short as possible.
With meta tags:
Meta tags play an important role in building your online store. MyCOMMERCE automatically generates a title tag (product name) and a meta description (product name) for your product pages. It’s often worthwhile to customize these, as search engines only display a limited number of characters in their index. This option is available starting with the MyCOMMERCE Starter subscription.
With keywords:
Keywords describe your products or services. Search engines use these keywords to better rank your store. Therefore, extensive keyword research is essential for a successful SEO strategy. Use the free online tools GoogleTrends and Google Search Console as practical sources of information.
With social media share buttons:
These buttons allow your shop visitors and customers to easily share your content with their contacts and networks, which in turn has a positive impact on your search ranking. Activate these buttons directly in your MyCOMMERCE account under the “Design” menu item.
With product reviews:
Product reviews help your customers make better purchasing decisions. They also provide additional, free content that can help you stand out from your competition. A little insider tip: With the apps “Trustami” and “Helpfulcrowd,” available in the MyCOMMERCE App Market, you can automatically collect and update all online reviews in one place.
Conclusion
These days, it’s simply no longer enough to build a beautiful online store. Only with the right marketing in product search will potential customers become aware of your products. Start with SEO today and take your MyCOMMERCE store to the next level. The following guides are available in our Help Center to support you:
- Click here for search engine optimization for your MyCOMMERCE shop
- Here for search engine optimization for your MyCOMMERCE homepage
