Effective strategies for creating a multi-page e-commerce website with MyCOMMERCE
A multi-page e-commerce website is an essential tool for any business selling products or services online. This kind of website improves content organisation, facilitates user navigation, and increases search engine visibility. It also provides flexibility to respond to business changes, such as highlighting new products or special offers.
This guide introduces important pages for your MyCOMMERCE website and provides recommendations for their content.
Important pages for your e-commerce website
The number of pages on your website can vary depending on your goals and the information you need. MyCOMMERCE allows you to add up to 100 pages, each with its own design, to provide an engaging shopping experience.
The following pages are useful for your e-commerce website:
- Home
- About Us
- Online Store
- Product Highlights and Special Offers
- Delivery and Return Policy
- Customer Reviews
- Contact Information and Locations
- Frequently Asked Questions (FAQ)
- Legal Notices
You can also create additional pages, such as a blog, an appointment booking page, an embedded tool from an external provider (script), or a page for further information on a topic that is important to you.
The page length should be appropriate to the topic, with content between 200 and 1,000 words per page, depending on the complexity of the topic and your goals. The main goal of the content is to communicate your message clearly and motivate users to take action.
Homepage
The homepage, or start page, acts as the digital showcase of your website and presents a compelling overview of your brand identity and your key offerings. A homepage should have a clear and easy-to-understand design that guides visitors intuitively through the site.
Short and descriptive headings, appealing images, and clear calls to action generate interest. When designing a multi-page website, it’s important not to overload the homepage with too much information, but to keep it concise. Instead, you can include relevant content and links to other pages.
Remember that you can always adapt the design and main message of your homepage. For example, you can add seasonal specials or information about the opening of a new store.
About Us
The “About Us” page gives your customers an insight into the essence of your brand and enables a deeper understanding of what makes you unique.
Use this page to tell your brand’s story. Recount how your company began, introduce the people behind the brand, share the inspiration behind its founding, or emphasise what’s important to you and what sets your company apart.
Online Shop
You have the option of integrating an online shop on every page of your website (or converting it into a catalogue and even hiding it). You can assign this shop a dedicated page and highlight bestsellers or special offers. One option is to present items from the main categories in the slider and then integrate your shop.
Product Highlights and Special Offers
Consider this page as a tool with which you can draw your customers’ attention to special products, exclusive offers, or new arrivals. Whether you sell physical goods, services, music, art, or something else, you have the opportunity to highlight specific items on a page. Imagine creating a page showcasing products from a new collection, with detailed descriptions and high-quality images that illustrate every aspect of your must-have products.
A detailed description also offers SEO benefits. By adding keywords to the page, search engines can recognise those words and display relevant content to people searching for similar products.
Shipping and Returns Policy
One of the most common customer concerns is shipping. To address this issue, it’s a good idea to explain all available shipping options, estimated delivery times, and returns policies. If you offer international shipping, it can be helpful to list all the countries to which you ship.
However, if you don’t offer shipping, it’s a good idea to create a page detailing available payment methods.
Customer Reviews
Customer reviews provide social proof and build trust with potential customers. They are especially useful for customers who are new to your brand and are looking for authentic experiences.
Contact Information and Locations
You can display your contact information and the address of your brick-and-mortar store on the homepage. However, if you have multiple locations and want to convey the impression of a transparent and easily accessible business, it may be beneficial to create a separate page for this.
On this page, you can provide email addresses, phone numbers, and links to your social media profiles so your customers can easily contact you. For businesses with brick-and-mortar stores, it may be beneficial to add a location information section that displays a map with the exact address. This ensures your audience gets the information they need while fostering a stronger connection between your brand and your customers.
FAQ
A “frequently asked questions” (FAQ) page addresses the most common questions potential customers might have. By proactively providing answers to questions about topics like shipping, returns, product details, and more, you not only demonstrate transparency but also reduce the burden on your support team.
An FAQ page helps increase customer satisfaction, reduces the number of support requests, and improves the overall customer experience. Furthermore, a well-structured FAQ page can positively contribute to the user experience and your website’s search engine visibility by including relevant keywords and providing useful content. This page is particularly helpful if your products have special requirements or terms of use.
Legal Notices
Legal notices play a crucial role on an e-commerce website, ensuring compliance with various regulations. Important legal pages such as privacy policies, terms of use, and disclaimers build trust with visitors and protect your online presence.
Your MyCOMMERCE store has dedicated options for legal notices, so you don’t need to create a separate page for them in the website editor. All you have to do is go to the settings in your MyCOMMERCE admin area and add the legal notices. Once you’ve done this, they will automatically appear in the footer of your website. Your customers can click on the links in the footer to view your policies or terms of use.
You can also ask your customers to agree to the legal notices during the checkout process to comply with your country’s laws and regulations.
