Social commerce is on the rise! Selling products with social media
Social media meets eCommerce! According to expert forecasts, social commerce holds great promise for online retail this year. But how exactly can social media and eCommerce be linked? MyCOMMERCE makes it possible. Read on to learn everything you need to know about this topic.
What is social commerce?
Anyone who still believes that social media is just a waste of time is wrong. Especially among millennials and digital natives, social networks are already a frequently used alternative to traditional internet searches when researching offers and services. Social networks therefore function not only as a pure source of inspiration, but are also becoming increasingly important as concrete triggers for purchases. And that is precisely the aim of social commerce: the sale of products via social media. A trend that you should not underestimate with regard to your online shop. Especially on platforms with a high number of members, such as Facebook and Instagram, this opens up new and highly attractive opportunities for you as an online retailer to achieve greater visibility and higher sales. And do you know what the best part is? With a MyCOMMERCE Starter subscription or higher, you can easily take advantage of this trend.
Instagram in the fast lane
Social commerce is booming. Whether Instagram, Facebook, or Pinterest – more and more brands and shops are jumping on the social commerce bandwagon. This is also confirmed by a study published by eMarketer in April 2019: Social commerce has grown faster than any other eCommerce traffic source in recent years. This is especially true for Instagram, because while Facebook remains the leader in social commerce, Instagram is enjoying ever-increasing popularity. The rapid growth in advertising spending for the Instagram Stories advertising format clearly supports this. These increased tenfold from January 2018 to the end of the third quarter of 2019, likely due in no small part to Instagram’s high engagement rate.
What opportunities does MyCOMMERCE offer you in terms of social commerce?
With MyCOMMERCE, the door to social commerce is wide open. Even with the Starter subscription, you get access to two high-performance social media channels: Facebook and Instagram. MyCOMMERCE is directly connected to Facebook and has made every subsequent sales step extremely easy. Add your products to the Facebook product catalog, link your Instagram company profile to Facebook Business Manager—and you’re ready to go on both channels.
Finally, a quick tip: remember that visual appeal plays a key role in the purchase of a product. Detailed descriptions are useless if potential customers decide not to click on your images in the first place. Therefore, always use high-quality images that appeal to your target audience.
Convinced? Start today and take advantage of the enormous potential of social media. For more information, check out our quick guides via the Help Center. Happy Social Selling!
