{"id":5568,"date":"2020-11-30T16:08:00","date_gmt":"2020-11-30T15:08:00","guid":{"rendered":"https:\/\/www.mycommerce.ch\/?p=5568"},"modified":"2021-02-16T16:01:20","modified_gmt":"2021-02-16T15:01:20","slug":"social-commerce","status":"publish","type":"post","link":"https:\/\/www.mycommerce.ch\/it\/blog\/social-commerce\/","title":{"rendered":"Vento in poppa per il social commerce! Vendere prodotti con i social media"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Social Media meets eCommerce! Secondo le previsioni degli esperti quest\u2019anno il social commerce sar\u00e0 la grande promessa del commercio online. Ma come si fa esattamente a unire social media e eCommerce? MyCOMMERCE \u00e8 la soluzione. Continuate a leggere per scoprire tutto quello che c\u2019\u00e8 da sapere su questo argomento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Che cos\u2019\u00e8 il social commerce?<\/h3>\n\n\n\n<p>Chi pensa ancora che i social media siano soltanto una perdita di tempo si sbaglia di grosso. Soprattutto tra i millennial e i nativi digitali, infatti, i social network sono gi\u00e0 una frequente alternativa alle classiche ricerche su internet di offerte e servizi.  I social network non vengono pi\u00f9 utilizzati soltanto come fonte di ispirazione, ma stanno diventando anche uno strumento sempre pi\u00f9 importante in grado di generare un concreto impulso all\u2019acquisto. Ed \u00e8 proprio questo a cui mira il social commerce: vendere prodotti tramite i social media. Una tendenza che non dovreste sottovalutare quando pensate al vostro shop online. Le piattaforme pi\u00f9 frequentate, come Facebook e Instagram, offrono ai commercianti online nuove opportunit\u00e0 molto interessanti per aumentare la visibilit\u00e0 e di conseguenza il fatturato. E sapete qual \u00e8 l&#8217;aspetto migliore di tutto questo? Con l\u2019abbonamento MyCOMMERCE Starter o un abbonamento di livello superiore potrete facilmente trarre vantaggio da questa tendenza.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram sulla cresta dell\u2019onda<\/h3>\n\n\n\n<p>Il social commerce \u00e8 in piena espansione. Instagram, Facebook o Pinterest: sono sempre di pi\u00f9 i marchi che stanno saltando sul treno del social commerce. Lo conferma anche uno studio di eMarketer apparso nell\u2019aprile 2019: negli ultimi anni il social commerce \u00e8 cresciuto pi\u00f9 di qualsiasi altro canale di eCommerce. Questo vale soprattutto per Instagram, perch\u00e9, sebbene Facebook rimanga indubbiamente al primo posto per quanto riguarda il social commerce, Instagram sta riscuotendo una crescente popolarit\u00e0. Ne \u00e8 la prova il rapido aumento delle spese pubblicitarie destinate al formato pubblicitario Instagram Stories, che tra gennaio 2018 e la fine del terzo trimestre del 2019 sono decuplicate, non da ultimo anche per effetto dell\u2019elevato tasso di coinvolgimento di Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/02\/Selling-on-Instagram-Stories1-1538638509.png\" alt=\"Vendere prodotti nelle storie di Instagram con il social commerce\" class=\"wp-image-2595\" width=\"400\" srcset=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/02\/Selling-on-Instagram-Stories1-1538638509.png 968w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/02\/Selling-on-Instagram-Stories1-1538638509-300x300.png 300w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/02\/Selling-on-Instagram-Stories1-1538638509-150x150.png 150w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/02\/Selling-on-Instagram-Stories1-1538638509-768x768.png 768w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/02\/Selling-on-Instagram-Stories1-1538638509-410x410.png 410w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Quali opportunit\u00e0 vi offre MyCOMMERCE nell\u2019ambito del social commerce?<\/h3>\n\n\n\n<p>MyCOMMERCE vi spalancher\u00e0 le porte al social commerce. Gi\u00e0 con un abbonamento Starter avrete accesso a due canali di social media molto efficienti: Facebook e Instagram. MyCOMMERCE \u00e8 direttamente collegato a Facebook e ogni fase di vendita \u00e8 configurata in maniera molto semplice. Caricate i vostri prodotti nel catalogo dei prodotti di Facebook, sincronizzate il vostro profilo aziendale Instagram con Facebook Business Manager e&#8230; via, tutto \u00e8 pronto per iniziare a vendere su entrambi i canali.<\/p>\n\n\n\n<p> <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"416\" class=\"wp-image-2587\" style=\"width: 500px;\" src=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/02\/Sell-on-Instagram-5-1533718208.gif\" alt=\"\"><\/p>\n\n\n\n<p><strong>E per finire un altro piccolo consiglio<\/strong>: ricordate che l\u2019impulso visivo gioca un ruolo centrale al momento dell\u2019acquisto di un prodotto. Tante descrizioni dettagliate sono inutili se i potenziali clienti decidono di non cliccare sulle vostre immagini. Puntante, quindi, sempre su immagini di alta qualit\u00e0 che il vostro gruppo target non vorr\u00e0 lasciarsi sfuggire.<\/p>\n\n\n\n<p>Convinti? Iniziate subito a sfruttare le enormi possibilit\u00e0 offerte dai social media. Per maggiori informazioni potete consultare le nostre guide rapide disponibili tramite il centro assistenza. Happy Social Selling!<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ls-dark-sky-background-color has-background\" href=\"https:\/\/www.help.mycommerce.ch\/it\/vendita\/facebook-e-instagram\/vendita-su-instagram\">Vendere su Instagram<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ls-dark-sky-background-color has-background\" href=\"https:\/\/www.help.mycommerce.ch\/it\/vendita\/facebook-e-instagram\/vendita-su-facebook-con-company_name\">Vendere su Facebook<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Social Media meets eCommerce! Secondo le previsioni degli esperti quest\u2019anno il social commerce sar\u00e0 la grande promessa del commercio online. Ma come si fa esattamente a unire social media e eCommerce? MyCOMMERCE \u00e8 la soluzione. Continuate a leggere per scoprire tutto quello che c\u2019\u00e8 da sapere su questo argomento.","protected":false},"author":5,"featured_media":5573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-5568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vento in poppa per il social commerce! Vendere prodotti con i social media<\/title>\n<meta name=\"description\" content=\"Social Media meets eCommerce! 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