{"id":2447,"date":"2020-01-20T15:47:00","date_gmt":"2020-01-20T14:47:00","guid":{"rendered":"https:\/\/www.mycommerce.ch\/?p=2447"},"modified":"2020-05-20T13:57:20","modified_gmt":"2020-05-20T11:57:20","slug":"5-conseils-pour-relancer-les-paniers-abandonnes","status":"publish","type":"post","link":"https:\/\/www.mycommerce.ch\/fr\/blog\/5-conseils-pour-relancer-les-paniers-abandonnes\/","title":{"rendered":"5 conseils pour relancer les paniers abandonn\u00e9s"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Les paniers abandonn\u00e9s sont un constat d\u00e9chirant pour les entreprises. Si pr\u00e8s du but, mais pourtant si loin. Chaque article d\u00e9laiss\u00e9 repr\u00e9sente une vente potentielle interrompue pr\u00e9matur\u00e9ment pour de multiples raisons. Nous vous pr\u00e9sentons quelques conseils pour tirer parti des paniers abandonn\u00e9s.<\/p>\n\n\n\n<p>Environ trois clients sur quatre ne terminent pas le processus d\u2019achat. Pouvez-vous vous permettre de perdre les trois quarts de votre client\u00e8le ? Probablement pas. Les cinq raisons suivantes expliquant l\u2019abandon de paniers vous aideront \u00e0 mieux comprendre vos acheteurs et \u00e0 mieux satisfaire leurs besoins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No 1 : absence de liste de souhaits<\/h3>\n\n\n\n<p>Saviez-vous que les mill\u00e9niaux consid\u00e8rent le shopping en ligne et la navigation sur Internet comme des loisirs&nbsp;? Une tendance qui s\u2019observe aussi chez les g\u00e9n\u00e9rations ant\u00e9rieures. Lorsqu\u2019un client potentiel abandonne soudainement son panier, il ne s\u2019agit pas forc\u00e9ment d\u2019une interruption du processus d\u2019achat. <strong>Il est tr\u00e8s probable que l\u2019utilisateur se serve de son panier comme d\u2019un r\u00e9pertoire de produits<\/strong>. Comment pouvez-vous modifier cette pratique&nbsp;? MyCOMMERCE offre la possibilit\u00e9 d\u2019activer des listes de souhaits. Proposez \u00e0 vos acheteurs d\u2019enregistrer leurs articles pr\u00e9f\u00e9r\u00e9s dans une liste de favoris. <br><strong>&gt;<\/strong> <em>Dans votre boutique, sous Param\u00e8tres -&gt; Param\u00e8tres g\u00e9n\u00e9raux -&gt; Panier -&gt; Favoris<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N<sup>o<\/sup>&nbsp;2&nbsp;: offres concurrentes meilleur march\u00e9<\/strong><\/h3>\n\n\n\n<p>Lorsqu\u2019une entreprise est meilleur march\u00e9, ses concurrents n\u2019ont aucune chance. Cependant, il vaut la peine d\u2019examiner les tarifs inf\u00e9rieurs de plus pr\u00e8s. Est-ce que le fournisseur principal ne propose qu\u2019une promotion limit\u00e9e ? Est-ce que les autres boutiques vendent des articles de moindre qualit\u00e9 ? Dans le premier cas, vous pouvez peut-\u00eatre simplement attendre que la promotion arrive \u00e0 son terme. Dans le second, si une entreprise essaie de vous \u00e9vincer avec des imitations bon march\u00e9, vous devez expliquer clairement \u00e0 vos clients pourquoi votre assortiment est meilleur, notamment dans la description des produits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N<sup>o<\/sup>&nbsp;3&nbsp;: options de paiement insuffisantes ou inadapt\u00e9es<\/strong><\/h3>\n\n\n\n<p>Selon une \u00e9tude, <strong>62&nbsp;% des acheteurs en ligne suisses pr\u00e9f\u00e8rent payer par facture<\/strong>. N\u00e9anmoins, cette m\u00e9thode est la plus risqu\u00e9e en termes de d\u00e9faut de paiement pour vous. C\u2019est pourquoi elle n\u2019est souvent pas propos\u00e9e. Frustrations et interruptions des achats sont donc souvent pr\u00e9destin\u00e9es. Cherchez des options de paiement adapt\u00e9es et faciles d\u2019utilisation.<br><strong>&gt;<\/strong> <a rel=\"noopener noreferrer\" href=\"https:\/\/www.mycommerce.ch\/fr\/blog\/apercu-proposer-les-moyens-de-paiement-suisses-sur-mycommerce\/\" target=\"_blank\">En savoir plus sur les moyens de paiement<\/a> &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N<sup>o<\/sup>&nbsp;4&nbsp;: frais d\u2019exp\u00e9dition<\/strong><\/h3>\n\n\n\n<p>Nous avons tous d\u00e9j\u00e0 v\u00e9cu cette exp\u00e9rience. Nous souhaitons acheter un produit qui co\u00fbte CHF&nbsp;30.\u2013, nous suivons les nombreuses \u00e9tapes du processus de commande et, au dernier moment, des frais d\u2019exp\u00e9dition astronomiques s\u2019ajoutent au total. <strong>Non merci<\/strong>&nbsp;! Les co\u00fbts d\u2019envoi sont la principale raison des abandons de panier. Le mieux est d\u2019offrir les frais d\u2019exp\u00e9ditions. Pour ce faire, r\u00e9percutez ces co\u00fbts sur le prix des produits. Si cette solution n\u2019est pas envisageable, faites preuve de transparence et annoncez clairement les charges suppl\u00e9mentaires pour lutter contre les interruptions d\u2019achat. <br><strong>&gt;<\/strong> <a rel=\"noreferrer noopener\" aria-label=\"Die Versandkostenfrei-Anzeige im Shop einf\u00fcgen (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.help.mycommerce.ch\/fr\/configuration\/expedition-et-collecte\/expedition-gratuite\" target=\"_blank\">Ins\u00e9rer l\u2019annonce des envois gratuits dans la boutique<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N<sup>o<\/sup>&nbsp;5&nbsp;: descriptions de produits lacunaires<\/strong><\/h3>\n\n\n\n<p>Dans les enseignes physiques, on peut inspecter les marchandises soi-m\u00eame. En ligne, ce n\u2019est pas possible. Si vous ne fournissez pas des renseignements complets sur vos articles incluant notamment les caract\u00e9ristiques techniques et les mat\u00e9riaux ou si vous n\u2019incluez pas assez de photos, les clients abandonnent souvent leurs achats. <strong>Veillez \u00e0 ce que votre boutique r\u00e9ponde aux besoins de vos clients.&nbsp;<\/strong> <br><strong>&gt;<\/strong> <a rel=\"noopener noreferrer\" href=\"https:\/\/www.mycommerce.ch\/fr\/blog\/le-marketing-pour-les-debutants\/\" target=\"_blank\">Acc\u00e9der aux conseils&nbsp;: le marketing pour les d\u00e9butants<\/a> &nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Marche \u00e0 suivre<\/h3>\n\n\n\n<p>Dans votre compte MyCOMMERCE, vous pouvez consulter et exploiter les paniers abandonn\u00e9s. Cette fonction est disponible \u00e0 partir de l\u2019abonnement Standard. Elle inclut trois options :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"300\" src=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/12\/emaill_350_300.png\" alt=\"\" class=\"wp-image-2076\" srcset=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/12\/emaill_350_300.png 350w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/12\/emaill_350_300-300x257.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Envoi automatique d\u2019e-mails\n<\/strong>Envoyez automatiquement un e-mail \u00e0 vos clients avec les articles qu\u2019ils ont oubli\u00e9s dans leur panier. Des analyses d\u00e9montrent que plus de 10% des clients ach\u00e8tent les produits apr\u00e8s avoir re\u00e7u un message de cette nature.<\/li><li><strong>Envoi personnalis\u00e9 d\u2019e-mails\n<\/strong>Vous pouvez personnaliser chaque e-mail en fonction du contenu du panier. Cette d\u00e9marche prend plus de temps, mais un message cibl\u00e9 peut faire des merveilles.<\/li><li><strong>Envoi personnalis\u00e9 d\u2019e-mails\n<\/strong>Vous pouvez personnaliser chaque e-mail en fonction du contenu du panier. Cette d\u00e9marche prend plus de temps, mais un message cibl\u00e9 peut faire des merveilles.<\/li><\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>En bref&nbsp;: transformez les curieux en clients&nbsp;!<\/strong><\/h3>\n\n\n\n<p>Comme vous le constatez sans doute, une multitude de facteurs influencent le processus d\u2019achat. Par ailleurs, les abandons de panier ne sont pas toujours le r\u00e9sultat d\u2019un manque d\u2019int\u00e9r\u00eat ou d\u2019une frustration. Lisez nos cinq conseils et apprenez \u00e0 mieux comprendre vos clients.<\/p>\n\n\n\n<p><strong>Sommes-nous parvenus \u00e0 vous convaincre&nbsp;? <\/strong><br><strong>&gt; <\/strong><a rel=\"noopener noreferrer\" href=\"https:\/\/www.mycommerce.ch\/fr\/standard\/\" target=\"_blank\">Notre abonnement Standard vous attend ici<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.help.mycommerce.ch\/fr\/upgrade\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"100\" src=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/01\/CTA_Standard-FR.jpg\" alt=\"\" class=\"wp-image-2462\" srcset=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/01\/CTA_Standard-FR.jpg 800w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/01\/CTA_Standard-FR-300x38.jpg 300w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/01\/CTA_Standard-FR-768x96.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Les paniers abandonn\u00e9s sont un constat d\u00e9chirant pour les entreprises. Si pr\u00e8s du but, mais pourtant si loin. Chaque article d\u00e9laiss\u00e9 repr\u00e9sente une vente potentielle interrompue pr\u00e9matur\u00e9ment pour de multiples raisons. Nous vous pr\u00e9sentons quelques conseils pour tirer parti des paniers abandonn\u00e9s.","protected":false},"author":16,"featured_media":1285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,30,42],"tags":[],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-2","category-marketing-fr","category-mycommerce-features-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 conseils pour relancer les paniers abandonn\u00e9s - MyCommerce<\/title>\n<meta name=\"description\" content=\"Les paniers abandonn\u00e9s sont un constat d\u00e9chirant pour les entreprises. Si pr\u00e8s du but, mais pourtant si loin. 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