{"id":2260,"date":"2019-12-09T11:15:00","date_gmt":"2019-12-09T10:15:00","guid":{"rendered":"https:\/\/www.mycommerce.ch\/?p=2260"},"modified":"2020-02-14T10:55:40","modified_gmt":"2020-02-14T09:55:40","slug":"google-shopping-automatisation-simple-avec-mycommerce","status":"publish","type":"post","link":"https:\/\/www.mycommerce.ch\/fr\/blog\/google-shopping-automatisation-simple-avec-mycommerce\/","title":{"rendered":"Google Shopping : automatisation simple avec MyCOMMERCE"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Pr\u00e9sentez vos produits \u00e0 votre groupe cible le plus important : les acheteurs potentiels qui cherchent vos produits depuis chez eux, en d\u00e9placement ou dans diff\u00e9rentes enseignes ! De plus, avec Google Shopping, vous ne payez que lorsqu\u2019un utilisateur clique sur vos annonces. MyCOMMERCE vous permet de cr\u00e9er des annonces Google Shopping compl\u00e8tement automatis\u00e9es et ne n\u00e9cessite aucune connaissance marketing sp\u00e9cialis\u00e9e.<\/p>\n\n\n\n<p> Les annonces Shopping sont bien plus que du texte. Elles pr\u00e9sentent aux utilisateurs de Google une photo de vos produits ainsi qu\u2019un titre, leur prix et le nom de votre enseigne. Important :<\/p>\n\n\n\n<p style=\"color:#ea5053\" class=\"has-text-color has-text-align-center\"><strong>Google Shopping n\u2019est pas une boutique en ligne, mais un portail de recherche et de comparaison de produits.<\/strong><\/p>\n\n\n\n<p>Les campagnes Shopping vous permettent de promouvoir les articles disponibles dans votre magasin et dans votre boutique en ligne, d\u2019augmenter le nombre de visites sur votre site ou dans votre enseigne et d&rsquo;attirer l&rsquo;attention de clients potentiels. Elles s\u2019appuient sur deux plateformes : Google Merchant Center et Google AdWords.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/Google-Shopping-ANzeige-1024x608.png\" alt=\"\" class=\"wp-image-422\" srcset=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/Google-Shopping-ANzeige-1024x608.png 1024w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/Google-Shopping-ANzeige-300x178.png 300w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/Google-Shopping-ANzeige-768x456.png 768w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/Google-Shopping-ANzeige.png 1095w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Annonces Google Shopping<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Comment le service Google Shopping fonctionne-t-il sur MyCOMMERCE ?<\/h4>\n\n\n\n<p>Google est le moteur de recherche le plus important et le plus puissant. Pour que vous puissiez en tirer parti, nous avons fait de son utilisation un jeu d\u2019enfant. Google Shopping est int\u00e9gr\u00e9 \u00e0 MyCOMMERCE et offre les fonctions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Publicit\u00e9 int\u00e9gralement automatis\u00e9e<\/strong>&nbsp;: des campagnes sont cr\u00e9\u00e9es et optimis\u00e9es pour vous, de mani\u00e8re compl\u00e8tement automatique.<\/li><li><strong>Utilisation \u00e0 la port\u00e9e de tous<\/strong>&nbsp;: oui, m\u00eame si vous n\u2019avez que peu ou pas d\u2019exp\u00e9rience avec le commerce en ligne. Notre assistant pas \u00e0 pas vous aide \u00e0 cr\u00e9er une campagne rapidement et simplement.<\/li><li><strong>Statistiques et contr\u00f4le en temps r\u00e9el<\/strong>&nbsp;: les annonces Shopping ne repr\u00e9sentent qu\u2019une partie du tableau. Notre int\u00e9gration vous fournit des donn\u00e9es de performance d\u00e9taill\u00e9es qui vous servent \u00e0 optimiser certains param\u00e8tres.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Il suffit de trois \u00e9tapes pour que vous soyez pr\u00eat \u00e0 vous lancer&nbsp;!<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1159\" height=\"669\" src=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/Google-Shopping-1528910170-1.gif\" alt=\"\" class=\"wp-image-427\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>1re \u00e9tape : <br>choisissez votre groupe cible.<\/li><li>2e \u00e9tape : <br>s\u00e9lectionnez les produits que vous souhaitez commercialiser. MyCOMMERCE charge directement les produits sur Google Merchant.<\/li><li>3e \u00e9tape : <br>lancez votre campagne !<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Quels sont les avantages ?<\/h4>\n\n\n\n<p>Cr\u00e9er une campagne Google Shopping pr\u00e9sente plusieurs int\u00e9r\u00eats pour votre boutique en ligne, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Des prospects mieux qualifi\u00e9s.<\/strong> Vous avez plus de probabilit\u00e9s d\u2019attirer des clients potentiels qui cherchent pr\u00e9cis\u00e9ment ce que vous vendez.<\/li><li><strong>Une augmentation du trafic sur votre site internet.<\/strong> Les annonces dirigent automatiquement les clients vers votre site.<\/li><li><strong>Un taux de clics plus \u00e9lev\u00e9.<\/strong> Les acheteurs cliquent plus volontiers sur des images que sur du texte pour effectuer un achat.<\/li><li><strong>Une visibilit\u00e9 aupr\u00e8s de clients du monde entier sur l\u2019ensemble du r\u00e9seau<\/strong>. Vos annonces appara\u00eetront sur les \u00e9crans des personnes effectuant une recherche relative \u00e0 votre marque et \u00e0 vos produits sur Google.com, Google Images et YouTube.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Sommes-nous parvenus \u00e0 vous convaincre&nbsp;? Avec notre pack Starter, vous pouvez vous lancer sur Google Shopping en toute simplicit\u00e9.<\/strong> <br>&gt; <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.mycommerce.ch\/starter\/fr\" target=\"_blank\">Acc\u00e9dez \u00e0 l\u2019offre<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Pr\u00e9sentez vos produits \u00e0 votre groupe cible le plus important : les acheteurs potentiels qui cherchent vos produits depuis chez eux, en d\u00e9placement ou dans diff\u00e9rentes enseignes ! ","protected":false},"author":16,"featured_media":1221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,30,42],"tags":[],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-shopping","category-marketing-fr","category-mycommerce-features-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping : automatisation simple avec MyCOMMERCE<\/title>\n<meta name=\"description\" content=\"Pr\u00e9sentez vos produits \u00e0 votre groupe cible le plus important : les acheteurs potentiels qui cherchent vos produits depuis chez eux, en d\u00e9placement ou dans diff\u00e9rentes enseignes !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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