{"id":7713,"date":"2020-01-16T09:49:00","date_gmt":"2020-01-16T08:49:00","guid":{"rendered":"https:\/\/www.mycommerce.ch\/blog\/valentinstag\/"},"modified":"2025-07-09T17:53:51","modified_gmt":"2025-07-09T15:53:51","slug":"valentines-day","status":"publish","type":"post","link":"https:\/\/www.mycommerce.ch\/en\/blog\/valentines-day\/","title":{"rendered":"e-Valentine’s Day: How Cupid can boost your online shop"},"content":{"rendered":"\n

Red roses and chocolate pralines are a thing of the past! Valentine’s Day is becoming an important online shopping day in Switzerland, and much more than just flowers are being purchased. We’ll show you how to optimally position your shop. Help your customers avoid the disappointed faces of their loved ones.<\/p>\n\n\n\n

The Florist Plot<\/strong><\/h2>\n\n\n\n

Valentine’s Day was invented by florists. False\u2014that’s just a nasty rumor! The history of this day of love dates back to the ancient Romans. The story of the Christian martyr Valentine of Terni is often told. During his lifetime, Valentine blessed couples, married them, and gave them fresh flowers\u2014even to couples who, according to imperial law, were not meant to be together. For this reason, he was executed on February 14, 269. Romantic is different, but remember the flowers!<\/p>\n\n\n\n

Valentine’s Day reaches Switzerland<\/strong><\/h2>\n\n\n\n

English immigrants brought the custom to the USA, and after World War II, it returned to Europe. However, the hype surrounding Valentine’s Day, with its gifts and excessive consumerism, hasn’t been around for very long in this country. Migros first advertised Valentine’s Day in 1987, while Lindt and Spr\u00fcngli only did so in 2002.<\/p>\n\n\n\n

The majority of gift purchases still take place in person in stores. However, online shopping is on the rise. As the 2019 Mastercard Love Index shows, the total number of e-commerce transactions related to Valentine’s Day has increased by 76 percent worldwide since 2016. In Switzerland, an increase of 80 percent was even recorded. This shows a clear trend away from material gifts and toward shared experiences: More and more people are treating their loved ones to an overnight stay in a beautiful hotel. In Switzerland, for example, there has been an 11 percent increase in hotel transactions.<\/p>\n\n\n

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How to sell your product online on Valentine’s Day<\/strong><\/h2>\n\n\n\n

Many entrepreneurs initially think, “Valentine’s Day\u2026 that’s not for me.” But watch out! With just a few steps and measures, you can create exciting product bundles for customers.<\/p>\n\n\n\n

The right customers, the right offers \u2013 Be relevant!<\/strong><\/h3>\n\n\n\n

As mentioned, Valentine’s Day is more than just flowers and chocolate. Be creative and consider suitable product bundles or discounts that might be of interest to your customers. Is there something special “for him” or “for her”? Gift vouchers are also popular. Display them prominently as a Valentine’s Day offer. You can use the “Gift-up” app in our app market, for example.<\/p>\n\n\n\n

When customers see that it’s a gift specifically for Valentine’s Day, it can increase their willingness to buy. Play with the message, for example:<\/p>\n\n\n\n