Have you finished setting up your online shop but aren’t getting many visitors? We’ll show you efficient methods for directing visitors to your shop and thus increasing your online shop traffic. Because more visitors ultimately mean more sales.<\/p>\n\n\n\n
Basically, you first need to understand the different types of traffic. From there, you can then develop ideas and strategies to increase it.<\/p>\n\n\n\n
Search Engine Optimization (SEO) aims to organically appear at the top of a search engine’s search results for the right keywords. These days, free traffic is becoming increasingly difficult for smaller online shops to obtain, especially due to fierce SEO competition. For each Google search query, only ten organic search results appear on the first page.<\/p>\n\n\n\n
Studies have shown that only the top entries receive the majority of all clicks. Almost 60% of all organic clicks occur in the first position. The second position receives only a quarter of the clicks of the first position, at around 15%. If you don’t make it to the first page, you’re practically invisible. MyCOMMERCE offers you options to make the most of this. Please see our Help Center<\/strong><\/a>.<\/p>\n\n\n\n Make the experience more pleasant for your potential customers and write unique product descriptions that offer real value. Google will reward you for it. But you should definitely avoid these 3 things:<\/p>\n\n\n\n Google dominates the search engine market. Most searches originate on Google. Therefore, it can be worthwhile to advertise your products there. Learn more about Google Shopping here<\/a><\/strong>.<\/p>\n\n\n\n Social media is also an important channel for online commerce in Switzerland. Whether Instagram, Facebook, or Pinterest \u2013 more and more brands and shops are selling directly or indirectly via social media. This was confirmed by a study published by eMarketer in April 2019. This is especially true for Instagram, because while Facebook remains the leader, Instagram is enjoying growing popularity. Create a profile for your company on all relevant social networks. More information is available here<\/a><\/strong>.<\/p>\n\n\n\nWrite product descriptions<\/strong><\/h2>\n\n\n\n
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Paid search traffic<\/strong><\/h2>\n\n\n\n
Social Media: How important is social media for my shop?<\/strong><\/h2>\n\n\n\n