{"id":7585,"date":"2020-05-11T10:20:00","date_gmt":"2020-05-11T08:20:00","guid":{"rendered":"https:\/\/www.mycommerce.ch\/blog\/online-shop-schweiz\/"},"modified":"2025-07-11T14:08:16","modified_gmt":"2025-07-11T12:08:16","slug":"online-shop-switzerland","status":"publish","type":"post","link":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/","title":{"rendered":"Running an online shop in Switzerland: What should you consider?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Creating a <a href=\"\/en\/\">professional online shop<\/a> in Switzerland is a challenge for an SME. eCommerce is more than just downloading a shop system and uploading a few images. The processes and effort behind the scenes can be complex: logistics must function perfectly, marketing takes time, and employees need to be flexible. How do you go about setting up your own online shop?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Selecting the eCommerce system<\/strong><\/h2>\n\n\n\n<p>eCommerce is often equated with selling products through your own online store. However, there is also the so-called marketplace model: for companies that don&#8217;t want to deal with online shops, marketplaces can be a good alternative.<\/p>\n\n\n\n<p><strong>Marketplace<\/strong>: It doesn&#8217;t always have to be your own online store; established platforms such as Amazon, eBay, galaxus.ch (retail), renovero.ch (craftsmen), or eat.ch (restaurants) can also be used for sales. It is important that you can manage these platforms efficiently.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advantage: These platforms already have large visitor flows.<\/li>\n\n\n\n<li>Disadvantage: The entrepreneur is charged a commission.<\/li>\n<\/ul>\n\n\n\n<p><strong>Your own store<\/strong>: With your own online store, you are considerably more flexible, but you have to invest a certain amount of time and money into setting it up. The advantage is that you are and remain your own boss and that you control the entire process. Furthermore, you don&#8217;t pay any fees to third parties.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advantage: 100% flexibility and data sovereignty.<\/li>\n\n\n\n<li>Disadvantages: Maintenance costs, administrative overhead<\/li>\n<\/ul>\n\n\n\n<p>In the long term, we recommend using a combination of your own online store and selling through marketplaces wherever possible.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Domain<\/strong><\/h2>\n\n\n\n<p>This is an important topic if you run an online shop in Switzerland, which can quickly cause confusion. What is a domain? And why should you register your own domain name?<\/p>\n\n\n\n<p>The domain is the Internet address for your shop. In other words, the name that a user enters on Google or in the browser. If you want to promote your own brand, this is the ideal approach. You don&#8217;t have a domain? No problem. If you register with MyCommerce, you will receive a single page website that we call the \u201cstarter site\u201d (<a href=\"https:\/\/mycdemo.mycommerce.shop\/\">demo shop<\/a>), including a subdomain. It has a &#8220;free domain&#8221; or URL in the form of https:\/\/store1234567.MyCommerce.shop\/.You can change the name &#8220;Store1234567&#8221; at any time, e.g. to https:\/\/meiergmbh.mycommerce.shop\/.<\/p>\n\n\n\n<p>There are three main areas for their own domain: First, Second and Third Level Domain. Using the example of www.mycommerce.ch, is is defined as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First Level Domain: \u00ab.ch\u00bb<\/strong>: The suffix is defined either for a certain country of origin (e.g. .ch for Switzerland) or for a specific topic (e.g. .com for company). We recommend the <em>.ch<\/em> suffix for Swiss shops.<\/li>\n\n\n\n<li><strong>Second Level Domain: \u00abMyCommerce\u00bb<\/strong>: This is the actual domain name. Most commonly, it is the name of the company (e.g. Swisscom) or the name of a product (e.g. MyCommerce).<\/li>\n\n\n\n<li><strong>Third Level Domain: &#8220;www.&#8221;<\/strong>: This can be distinguished because it&#8217;s separated by a dot in front of the domain name. For a normal page you usually need www.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/03\/Domain-Ratgeber.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read our domain guide.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rights and duties of a shop operator<\/strong><\/h2>\n\n\n\n<p>For a deeper insight, we recommend reading our <a href=\"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-legal\/\">article on legal obligations<\/a>. Here&#8217;s an overview.<\/p>\n\n\n\n<p><strong>Imprint obligation<\/strong>: On a shop page, the customer must have access to detailed information about the site operator. The customer wants to know who he&#8217;s dealing with. The following information must be clearly visible on the website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company name<\/li>\n\n\n\n<li>Address (street, no mailbox address)<\/li>\n\n\n\n<li>Post code \/ city<\/li>\n\n\n\n<li>Telephone number<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Name of the contact person<\/li>\n\n\n\n<li>If available: reference to the commercial register entry or UID number<\/li>\n<\/ul>\n\n\n\n<p><strong>Terms and Conditions<\/strong>: The General Terms and Conditions regulate the legal business and are not a marketing tool. Without terms and conditions, the disposable legal regulations of OR, UWG, etc., however, advise each dealer to have their own terms and conditions and to make them part of the transaction.<\/p>\n\n\n\n<p><strong>Data protection declaration<\/strong>: From the moment when sensitive customer data (name, address etc.) is collected, an online shop is subject to the federal law on data protection. In order to show your customers that you are a serious provider, it is advisable to make a data protection declaration.<\/p>\n\n\n\n<p><strong>Important publications<\/strong>: Swiss legislation does not provide for any real \u201coverall rule\u201d on the subject of consumer law. The main components are regulated in the bond law, but other laws also include paragraphs which regulate business transactions between providers and buyers. Below is a non-comprehensive link collection:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.admin.ch\/opc\/de\/classified-compilation\/19110009\/index.html\">OR &#8211; bond law<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.admin.ch\/opc\/de\/classified-compilation\/19860391\/index.html\">UWG &#8211; law against unfair competition<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.seco.admin.ch\/seco\/de\/home\/Publikationen_Dienstleistungen\/Publikationen_und_Formulare\/Werbe_und_Geschaeftsmethoden\/Preisbekanntgabe\/preisbekanntgabeverordnung---wegleitung-fuer-die-praxis-2012.html\">PBV &#8211; Price announcement ordinance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.admin.ch\/opc\/de\/classified-compilation\/19920153\/index.html\">DSG &#8211; data protection<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Means of payment<\/strong><\/h2>\n\n\n\n<p>If you run an online shop in Switzerland, a means of payment should not be omitted. In addition to buying on account, the credit card is the most popular means of payment in Switzerland. The choice of which means of payment to offer is up to you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/08\/Beliebste-Schweizer-Zahlungsmittel.png\" alt=\"Beliebteste Schweizer Zahlungsmittel\" class=\"wp-image-2103\" srcset=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/08\/Beliebste-Schweizer-Zahlungsmittel.png 800w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/08\/Beliebste-Schweizer-Zahlungsmittel-300x159.png 300w, https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/08\/Beliebste-Schweizer-Zahlungsmittel-768x406.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Before you offer different payment methods, you first have to clarify which contracts and agreements are required. For credit cards, for example, you need a contract with an acquirer (e.g. SIX) and a contract with a payment service provider (DataTrans). We recommend planning enough time for this work.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mycommerce.ch\/en\/blog\/swiss-payment\/\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>You can find more information in our article about payment methods.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The process for the customer<\/strong><\/h2>\n\n\n\n<p>Design the customer experience in your shop to be as simple as possible and make sure that your processes are as consistent as possible.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carefully thinking through, planning and optimizing all processes from ordering to billing, delivery and return, to possible complaints.<\/li>\n\n\n\n<li>Guide your customers through the process as easily and intuitively as possible. An appealing design, good product information and detailed images create trust.<\/li>\n\n\n\n<li>Offer help with every step, e.g. via phone, live chat or email. Ensure short response times so that the customer doesn&#8217;t leave.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing<\/strong><\/h2>\n\n\n\n<p>Pay a lot of attention to marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google<\/strong>: The more prominently your company appears in search results, the better. Invest in the search engine optimisation (SEO) of your online shop by writing titles attractively and incorporating customers&#8217; search terms into the text.<\/li>\n\n\n\n<li><strong>Email marketing <\/strong>works well to bind existing customers. Programmes such as MailChimp support you with shipping. Note the data protection regulation: your contacts must be able to unsubscribe from emails.<\/li>\n\n\n\n<li><strong>Social media<\/strong>: If you have an appearance on Facebook or Instagram, you should communicate regularly. You can reach new target groups via sponsored contributions.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.mycommerce.ch\/en\/blog\/marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>You can find more information in our article \u201cMarketing for Beginners\u201d.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shipping and returns<\/strong><\/h2>\n\n\n\n<p>Possible logistics partners are the post office, courier services, local taxi companies and their drivers. The costs that arise when packing, franking, shipping and returning are not to be underestimated and are not always easy to optimise,  because the customer wants an inexpensive, quick and safe delivery and a suitable way of handling of returns.<\/p>\n\n\n\n<p>Switzerland does not maintain any legal right of return in online shipping. The industry association recommends an accommodated right of return within 14 days. Stricter rules apply in the EU: a customer can always return the product within a period of 14 days after receipt.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion &#8211; online shop in Switzerland<\/h2>\n\n\n\n<p>As you can see, there is a lot to do to start a successful online shop in Switzerland. With the right partners and MyCommerce at your side, this is easier than ever.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.mycommerce.ch\/en\/online-shop-build\/\">You can find more information about creating an online shop here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Creating a professional online shop in Switzerland demands a SME. Ecommerce is more than just downloading a shop system and uploading some pictures. The processes and expenses behind the scenes can be complex: the logistics have to work perfectly, marketing takes time and employees have to become more flexible. How do you do if you want to build your own online shop?","protected":false},"author":16,"featured_media":7586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-7585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Running an online shop in Switzerland: What should you consider?<\/title>\n<meta name=\"description\" content=\"A SME needs to run an online shop in Switzerland. How do you proceed when building your own shop?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Running an online shop in Switzerland: What should you consider?\" \/>\n<meta property=\"og:description\" content=\"A SME needs to run an online shop in Switzerland. How do you proceed when building your own shop?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/\" \/>\n<meta property=\"og:site_name\" content=\"MyCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/localsearch1\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-11T08:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T12:08:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/04\/header-800x423-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MyCommerce Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MyCommerce Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/\"},\"author\":{\"name\":\"MyCommerce Redaktion\",\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#\\\/schema\\\/person\\\/14083a8e4849599e8031f0e1b14a6b49\"},\"headline\":\"Running an online shop in Switzerland: What should you consider?\",\"datePublished\":\"2020-05-11T08:20:00+00:00\",\"dateModified\":\"2025-07-11T12:08:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/\"},\"wordCount\":1234,\"publisher\":{\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mycommerce.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/header-800x423-1.png\",\"articleSection\":[\"eCommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/\",\"url\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/\",\"name\":\"Running an online shop in Switzerland: What should you consider?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mycommerce.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/header-800x423-1.png\",\"datePublished\":\"2020-05-11T08:20:00+00:00\",\"dateModified\":\"2025-07-11T12:08:16+00:00\",\"description\":\"A SME needs to run an online shop in Switzerland. How do you proceed when building your own shop?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mycommerce.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/header-800x423-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mycommerce.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/header-800x423-1.png\",\"width\":800,\"height\":423,\"caption\":\"Online Shop erstellen Schweiz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/online-shop-switzerland\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Running an online shop in Switzerland: What should you consider?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#website\",\"url\":\"https:\\\/\\\/mycommerce.ch\\\/\",\"name\":\"MyCOMMERCE - Erstellen Sie Ihren eigenen Oline Shop\",\"description\":\"by Localsearch\",\"publisher\":{\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mycommerce.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#organization\",\"name\":\"localsearch\",\"url\":\"https:\\\/\\\/mycommerce.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mycommerce.ch\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/localsearch_logo_left_RGB7.png\",\"contentUrl\":\"https:\\\/\\\/www.mycommerce.ch\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/localsearch_logo_left_RGB7.png\",\"width\":2560,\"height\":1100,\"caption\":\"localsearch\"},\"image\":{\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/localsearch1\",\"https:\\\/\\\/www.instagram.com\\\/mycommerce.ch\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/localsearch1\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mycommerce.ch\\\/#\\\/schema\\\/person\\\/14083a8e4849599e8031f0e1b14a6b49\",\"name\":\"MyCommerce Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b24b2a1899d636adae3aaafb897fe3ed5358b3935fa9d02b7bc61d42d72a3b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b24b2a1899d636adae3aaafb897fe3ed5358b3935fa9d02b7bc61d42d72a3b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b24b2a1899d636adae3aaafb897fe3ed5358b3935fa9d02b7bc61d42d72a3b?s=96&d=mm&r=g\",\"caption\":\"MyCommerce Redaktion\"},\"url\":\"https:\\\/\\\/www.mycommerce.ch\\\/en\\\/blog\\\/author\\\/lclmcmrc1gmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Running an online shop in Switzerland: What should you consider?","description":"A SME needs to run an online shop in Switzerland. How do you proceed when building your own shop?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/","og_locale":"en_US","og_type":"article","og_title":"Running an online shop in Switzerland: What should you consider?","og_description":"A SME needs to run an online shop in Switzerland. How do you proceed when building your own shop?","og_url":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/","og_site_name":"MyCommerce","article_publisher":"https:\/\/www.facebook.com\/localsearch1","article_published_time":"2020-05-11T08:20:00+00:00","article_modified_time":"2025-07-11T12:08:16+00:00","og_image":[{"width":800,"height":423,"url":"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/04\/header-800x423-1.png","type":"image\/png"}],"author":"MyCommerce Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"MyCommerce Redaktion","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/#article","isPartOf":{"@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/"},"author":{"name":"MyCommerce Redaktion","@id":"https:\/\/mycommerce.ch\/#\/schema\/person\/14083a8e4849599e8031f0e1b14a6b49"},"headline":"Running an online shop in Switzerland: What should you consider?","datePublished":"2020-05-11T08:20:00+00:00","dateModified":"2025-07-11T12:08:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/"},"wordCount":1234,"publisher":{"@id":"https:\/\/mycommerce.ch\/#organization"},"image":{"@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/04\/header-800x423-1.png","articleSection":["eCommerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/","url":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/","name":"Running an online shop in Switzerland: What should you consider?","isPartOf":{"@id":"https:\/\/mycommerce.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/#primaryimage"},"image":{"@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/04\/header-800x423-1.png","datePublished":"2020-05-11T08:20:00+00:00","dateModified":"2025-07-11T12:08:16+00:00","description":"A SME needs to run an online shop in Switzerland. How do you proceed when building your own shop?","breadcrumb":{"@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/#primaryimage","url":"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/04\/header-800x423-1.png","contentUrl":"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2020\/04\/header-800x423-1.png","width":800,"height":423,"caption":"Online Shop erstellen Schweiz"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mycommerce.ch\/en\/blog\/online-shop-switzerland\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.mycommerce.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Running an online shop in Switzerland: What should you consider?"}]},{"@type":"WebSite","@id":"https:\/\/mycommerce.ch\/#website","url":"https:\/\/mycommerce.ch\/","name":"MyCOMMERCE - Erstellen Sie Ihren eigenen Oline Shop","description":"by Localsearch","publisher":{"@id":"https:\/\/mycommerce.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mycommerce.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mycommerce.ch\/#organization","name":"localsearch","url":"https:\/\/mycommerce.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mycommerce.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/localsearch_logo_left_RGB7.png","contentUrl":"https:\/\/www.mycommerce.ch\/wp-content\/uploads\/2019\/07\/localsearch_logo_left_RGB7.png","width":2560,"height":1100,"caption":"localsearch"},"image":{"@id":"https:\/\/mycommerce.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/localsearch1","https:\/\/www.instagram.com\/mycommerce.ch\/","https:\/\/www.linkedin.com\/company\/localsearch1\/"]},{"@type":"Person","@id":"https:\/\/mycommerce.ch\/#\/schema\/person\/14083a8e4849599e8031f0e1b14a6b49","name":"MyCommerce Redaktion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a8b24b2a1899d636adae3aaafb897fe3ed5358b3935fa9d02b7bc61d42d72a3b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a8b24b2a1899d636adae3aaafb897fe3ed5358b3935fa9d02b7bc61d42d72a3b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8b24b2a1899d636adae3aaafb897fe3ed5358b3935fa9d02b7bc61d42d72a3b?s=96&d=mm&r=g","caption":"MyCommerce Redaktion"},"url":"https:\/\/www.mycommerce.ch\/en\/blog\/author\/lclmcmrc1gmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/posts\/7585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/comments?post=7585"}],"version-history":[{"count":3,"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/posts\/7585\/revisions"}],"predecessor-version":[{"id":7905,"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/posts\/7585\/revisions\/7905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/media\/7586"}],"wp:attachment":[{"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/media?parent=7585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/categories?post=7585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mycommerce.ch\/en\/wp-json\/wp\/v2\/tags?post=7585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}